Drench Budget: £2.4M 
Manufacturer: Britvic

Britvic splashed out £2.4m on a marketing campaign for its Drench water brand last year as part of a highly original plan to target young urbanites. The company's Flow Your Own Way campaign included posters across the country's busiest cities and a search for talented young artists. The posters depicted young people involved in activities such as skateboarding.

Vimto Budget: £4.5M 
Manufacturer: Vimto

Vimto's latest TV advert has been updated to include the No Added Sugar 500ml still variant. The advert, which runs in May, shows the brand character Billy getting inspiration after 'shlurpling the purple' when he mistakenly brings his dad's pants to the swimming pool. Its brand activity focuses on its newly enhanced range, which includes a fizzy no-added-sugar can 6-pack.

AppleTiser Budget: Unknown 
Manufacturer: Coca-Cola

Appletiser proved that diamonds are a girl's best friend by giving consumers the chance to win a jewel. Its three-month long promotion last year put a diamond worth £300 up for grabs each day, with the top prize of a rare green diamond worth £20,000. Consumers had to text a five-digit number on a peel-off label to be in with a chance of winning.