Britvic splashed out £2.4m on a marketing campaign for its Drench water brand in April last year as part of its original plan to target young urbanites. The company's Flow your own Way campaign included posters across the country's busiest cities and a search for talented young artists. The posters depicted young people involved in activities such as skateboarding.
Buxton Revamp Budget: Unknown
Manufacturer: Nestlé Waters
Nestlé Waters gave its Buxton brand a revamp last March and launched two flavoured kids' drinks in a bid to give it greater visibility in the crowded category. Buxton Strawberry Splash and Lemon Wave were added in lunchbox-size bottles to encourage more children to drink water. The easy-grip bottles feature a label for kids to write their names on.
Strathmore select Budget: Unknown
Strathmore Mineral Water brought out its flavoured range, Strathmore Select, last year. The premium brand was positioned as an ideal accompaniment to food and comes in one-litre glass bottles that are suitable for the dining table. The company said that the flavoured drink would go head-to-head with adult soft drinks such as Shloer and Appletiser.