The health benefits of Ocean Spray's Cranberry Classic are the focus of new adverts, which explain how the drink is 'crammed' with immune boosters, antioxidants and vitamin C. The ads run in national newspaper supplements and women's titles until August. Ocean Spray has just extended its Grower's Select cranberry chilled juice drink range to include Cranberry & Acerola.

Ocean Spray Budget: Part of a £15M Spend 
Manufacturer: Gerber

Fruit Shoot Budget: £2m 
Manufacturer: Britvic

Robinsons Fruit Shoot is reassuring parents that its popular kids' drinks don't contain artificial flavours or colours. New radio adverts feature children talking about what artificial flavourings or colourings would sound like compared with natural flavours and colourings. Three bursts of radio ads will run until September while there will also be outdoor support in late May and June.

Buxton Budget: Unknown 
Manufacturer: Nestlé Waters

Nestle Waters gave its Buxton brand a revamp and launched two flavoured children's drinks in a bid to give it greater visibility in the crowded category. Buxton Strawberry Splash and Lemon Wave were added in lunchbox-size bottles to encourage more children to drink water. The easy-grip bottles feature a label for children to write their name on.