Ocean Spray Budget: Part of a £15M Spend
Fruit Shoot Budget: £2m
Robinsons Fruit Shoot is reassuring parents that its popular kids' drinks don't contain artificial flavours or colours. New radio adverts feature children talking about what artificial flavourings or colourings would sound like compared with natural flavours and colourings. Three bursts of radio ads will run until September while there will also be outdoor support in late May and June.
Buxton Budget: Unknown
Manufacturer: Nestlé Waters
Nestle Waters gave its Buxton brand a revamp and launched two flavoured children's drinks in a bid to give it greater visibility in the crowded category. Buxton Strawberry Splash and Lemon Wave were added in lunchbox-size bottles to encourage more children to drink water. The easy-grip bottles feature a label for children to write their name on.