Running now in the Meridian TV area, the first-ever TV advertisement for Copella, called ‘weather’, is a pastiche of a wine promotion and has been created to reinforce the apple juice brand’s English identity.
manufacturer The Golden Casket Group
Millions has put its ‘trendy teenagers’ back on TV to broaden the appeal of the chewy sweet brand. Running now on MTV, Sky One, Trouble and Nickelodeon, the ad is full of fun, madness and music with a central ‘Are they in your pocket?’ theme.
budget part of an £8m spend
Fashion gurus Trinny and Susannah are the stars of the new ‘Rise and Shine’ multi-media campaign for Nescafé brands Original, Gold Blend and Café Style coffees. The campaign includes press, TV and radio advertising as well as an on-pack promotion.
Masterfoods is putting the puppeted Italian Dolmio family back on screens this Sunday (April 24) to communicate the recent addition of Dolmio chunky pasta sauces.
The ad continues the family home-cooking image of the brand.