Altitude is the newest water brand to hit the market. It is sparkling spring water that comes in a silver-coloured 250ml can to differentiate it from other water brands (rsp 59p). It is canned at source, at the Hall and Woodhouse brewery in Dorset, and is distributed in the UK by Coan Marketing. Coan is a van wholesale company operating in the south and looking to expand up north. Altitude is currently on sale in sandwich bars and wine bars but Coan is aiming for distribution in the multiples and independents. {{P&P }}