Grampian Country Foods has recruited Alison Cannon to the newly created post of marketing director.
Cannon said: "Grampian has a real drive to differentiate itself from competitors. I shall be devising a strategy to increase market share and sales and determining a way forward in branded and added value."
Cannon was previously sales and marketing director at Patak's, handling UK and international sales.
She joined Patak's in 1999 from Uniq, where she also worked as sales and marketing director from 1997.
Before that she was marketing director at Wolverhampton & Dudley Breweries.
Prior to that she worked for HP Foods for five years, joining as senior brand manager and rising to marketing manager.
She began her career in the food industry working for Spillers Foods.
Jonathan Bye will replace Cannon when she leaves Patak's in September. Bye has been UK sales director since 2000.
Before that he worked for Hazlewood Foods as sales director for pizzas and sandwiches.