Carpe Diem has recruited Rachel Warren to fill the new role of marketing manager to drive the development of its impulse drinks brands.
Warren joins as the company approaches the national roll-out of Refresh, its well-being brand, in July. The brand was first launched in London in January.
The drink is available in the same three flavours as its existing Pure range, which was launched two years ago: Kombucha, Ginkgo and Kefir.
The combined brands clocked up more than £1m in sales in 2003.