Seafood Scotland is the trade organisation set up in 1999 to promote and develop Scottish seafood, with the aim of improving the value return to industry. SFS is involved with all sectors of the industry throughout the supply chain. The organisation undertakes quality and modernisation work on vessels as well as in harbours, markets and processors. It also helps seafood businesses across the board with NPD and marketing. As a trade representative, SFS attends major expositions and global events, promoting Scottish seafood and networking for the future development of the industry. It also organises supply chain visits for industry. SFS is launching a new service package with tailored business development, communications and PR support.