The event ties in with National Salt Awareness Day organised by Consensus Action on Salt (CASH), which is aiming to educate the public on the importance of reducing salt and how this can be achieved.
In response to CASH’s call for the food industry to cut salt in processed foods, the Food and Drink Federation’s (FDF) deputy director general Martin Paterson, said: “UK food and drink manufacturers are committed to encouraging consumers to improve their own health through a balanced diet and active lifestyle.
“The industry has already made great strides in reducing the amount of salt in a wide range of processed foods, published a guide to help consumers understand more about salt, and committed to encouraging all its members to provide ‘salt equivalence’ on labelling as well as legally required sodium information.”
Sodium has been reduced by around 22% in breakfast cereals between 1998 and 2003, with a commitment to a further 10% by the end of 2005. Sodium has also been reduced considerably in bread, soups, sauces, biscuits and cakes, among other products.