French food retailing group Casino has seen greater benefits than expected from store pilots of chip and pin technology.

Speaking at the global retail technology forum in Barcelona this week, customer care director Phillipe Marxgut said trials in hypermarkets and supermarkets had seen time to pay reduced by 15%. The tests had gone smoothly, he said, and deployment is expected to finish in the summer.

Chip and pin was not the only technology bringing in surprising benefits, Marxgut told delegates at the forum for which The Grocer is a media partner.

The 2.5 million electronic shelf edge labels deployed in 75 hypermarkets and 25 supermarkets had achieved a better than expected return on investment.

In addition, Casino has received positive customer feedback.
“We expected negative feedback or indifference but customers are telling us that they like the fact prices at the shelf exactly match those at the till," Marxgut said.

On the back of this Casino plans to continue rolling out ESL.