Asda reclaimed first place this week with a basket costing 51.02 3.52 clear of its closest rival Tesco. It offered nine of the cheapest items including the Cobra ( 1.67), Leerdammer slices ( 1.86), and pork chops ( 4/kg).
Cheese firm Leerdammer UK (formerly Baars UK) has promoted Giorgio Casnati (right) to managing director of the UK business. Casnati will be responsible for the business in Switzerland and Greece. He will also continue to run the Leerdammer business...
Slicing up the market
Baars UK has repackaged Leerdammer cheese in a new semi hard pack. The 250g gas-filled wedge pack has a peelable corner for easy opening. A freephone line has been added for UK shoppers.
"We will be happy to talk to British...
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