A new snack pack product, called Celery Crunchies, was launched in Boots this week priced 50p.
It contains two-inch ready-to-eat celery cuts and has a three-day shelf life.
Developed by the Watton Produce Co, one of the country's largest root vegetable grower/packers, the product follows the success of its similar carrot line last year, initially aimed at the children's market.
Watton's Katy Negus said: "The market is waiting for further healthy snacks as consumers recognise the importance of a healthy diet."