UK growers must embrace major change if their businesses are to survive in the next 10-20 years, says a new report.
The report by Promar International for the National Horticultural Forum warns that competition from Chinese produce and a labour shortage are likely to dog producers in the next two decades.
Its authors recommend consolidation of the grower base, continued investment in R&D and more consumer-focused business models.
Andrew Colquhoun, chairman of the forum's steering group, said: "The report asserts that the future of UK horticulture will be based on a smaller group of players, but one which is more professionally run, better educated, more internationally aware, more attuned to market needs, more environmentally aware and more grounded in added-value activity."