The chairman of Laurent-Perrier champagne has predicted a record 305m bottles of champagne would be consumed worldwide, which represents a 4% rise on last year and a doubling of champagne consumption since 1982.
The Interprofessional Champagne Committee (ICC), which represents champagne producers, said that British consumers were largely responsible for the boom.
In Britain, 34.5m bottles were drunk last year, which is a 10% rise on the previous year and a 50% increase since 1998. However, France remains the world’s biggest champagne consuming country, with about 180m bottles drunk this year, which represents just a 2% rise on last year.
The increase in consumption has been aided by supermarket promotional efforts, according to newspaper reports.