Kraft foods is launching a "cheeky" £1.2m pre-Christmas poster campaign for Toblerone. The six executions of the ads show models with triangular bulges in their cheeks from a stashed piece of the chocolate. The ad campaign rolls out nationally at the beginning of December and is supported by a wine bar postcard campaign. Toblerone comes in a 400g Snowblerone' sleeve this Christmas. {{P&P }}