Kraft Foods is venturing into India s biscuit market for the first time via its Oreo brand. Boasting global sales of around $1bn ( 614m), Oreo will launch through Kraft s Cadbury India business, which mainly sells chocolate brands such as Cadbury Dairy Milk, 5-Star, Perk and Bournvita.
Kraft Foods has moved to dismiss speculation it could sell Green Black s, insisting the organic chocolate brand is in good hands .
Chocolate that melts in your hand could be consigned to history if Kraft Foods new ruse is a success.
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
With their wealth of farming knowledge and expertise on nose to tail butchery and native breeds, it quickly becomes clear
You won’t miss it when you give it; but patients could miss it if you don’t.
The global grocery sector has few rivals when it comes to sheer size, growth rate and appetite. Here are the players leaving the rest of the competition behind
Site powered by Webvision Cloud