Nestlé is to headline its 2004 Christmas offering with a new entry in the boxed chocolates arena. Swiss Chocolate Dreams will take its place at the head of the confectionery giant’s Yuletide portfolio with the premium range making a debut in 200g and 400g formats.
Aiming at the upper end of the market, rsp for the Swiss made chocs will be £4.99 and £8.99 respectively.
Also new to the line up will be a Kit Kat Kubes Orange gift box and a Giant Smarties Munch Box, while perennial favourite Matchmakers will get a Brilliant Blackcurrant extension to add to the Cool Mint and Zingy Orange variants.
Quality Street also gets attention in the new range with a Special Edition Christmas Tin set to include two new sweets and a mini Trivial Pursuit game.
Sales communications manager Graham Walker claimed last year’s new pack design across the Quality Street range had attracted a new generation of fans.