High street baker Greggs has reported record Christmas trading in its latest figures, released today.

A last-minute festive rush, combined with a more favourable trading pattern that meant Christmas Day fell on a weekend, pushed like-for-like sales up 16% on the equivalent week in 2009. Like-for-like sales for the five weeks to 8 January 2011 were up 0.6%.

Total sales for the year as a whole grew by 2.2%, as Greggs opened a total of 68 new shops in 2010.

“I am very pleased with both our record Christmas week sales and our new shop-opening programme, particularly considering how difficult the trading conditions on high streets were in the run-up to Christmas,” said chief executive Ken McMeikan.

He added: “I can’t speak highly enough about our people, both for the smooth handling of our expansion programme and for their remarkable dedication they showed keeping our shops open and our supply chain functioning during the exceptionally bad weather in November and December.”

Read more
Greggs passes on increase in wheat prices (9 October 2010)
Greggs predicts flat sales in next quarter (6 October 2010)