Australian crop boom Massive increases in the Australian orange crop have been forecast, following a poor season, by the country's Horticultural Council. While the main markets are around the Pacific Rim, greater availability is also likely to increase Uk multiple interest later this summer. High quality Navels, while expensive to ship, fill a niche market before the start of the Mediterranean winter crop. Fruit is marketed under the Australia Fresh generic brand granted to exporters who fulfil strict quality controls and are prepared to conduct retail promotions. Navel production, which includes more and more Lane Lates, is expected to rise by more than a third, reaching 195,000 tonnes, while Valencia shows a 19% increase and will reach 330,000 tonnes. Exports to world markets last season reached six million cartons, valued at a record A$124m. {{FRESH PRODUCE }}