Business and brand consultant David Clayton Smith has been named as the new chairman of the board of the Fairtrade Foundation.

The director and co-founder of the Andrum business consultancy's appointment comes as the Fairtrade Foundation tries to increase the scale of its operations in the developing world.

It has laid down the target of achieving a UK market share of at least 50% in the top three product categories, and more than 10% in at least six other food and drink categories.

"David brings a fresh creative perspective to developing business growth in the Fairtrade sector," said executive director Harriet Lamb. "His wealth of experience in retail combined with his commitment to development issues, means he is uniquely well placed to help the Foundation scale up."

Clayton Smith replaces Mike Gidney as chairman after three years in the role but six years on the management board, the maximum permitted. "Mike has constantly challenged the senior management team and staff of the Fairtrade Foundation to deliver his vision of a Fairtrade lifestyle for the public," said Lamb.

Clayton Smith's appointment follows that of David Lowbridge to the role of MD two weeks ago.