Vileda is aiming to scrub up well against the competition on the household cleaning fixture with a range of new and upgraded cloths and scourers.
The cloths range has been given a new pack design to make it more eyecatching, while cleaning agent Bactistop has been added to the Vileda Sponge Cloth.
The brand's Window Cloth has also been upgraded with a new micro-pore coating which manufacturer Freudenberg Household Products claims significantly improves' drying performance.
New products such as the Microfibre Soft and Clean duster join the range as an addition to the Microfibre All Purpose Cloth.
Vileda Bacti-stop scourers have been relaunched under the Glitzi sub brand.