Analysts have blamed poor like-for-like sales at high street greetings card retailer Clinton Cards on increased competition from the supermarkets.

The retailer, which also owns greetings card chain Birthdays, said yesterday that full-year like-for-like sales fell by 3% at Clinton Cards but were up 3.6% at Birthdays.

Analysts said that the group, and especially Birthdays, was facing increasing competition from the supermarkets, and do not expect the group to grow its share of the greetings card market substantially.