Nestlé Purina is reducing packaging across its Go-Cat range by 10% to appeal to eco-conscious consumers.As well as saving nearly 200 tonnes of packaging per year, the reduction would enable retailers to fit more of the new smaller boxes...
Mars has named Fiona Hughes its new global pet care marketing director for cat brands including Whiskas and Sheba.Hughes, who takes up the newly created role from 2 November, will be based in Mars' Brussels office and will focus on...
Whiskas has combined the launch of a money-back guarantee with a new cat model competition.
Whiskas adult 12-pouch packs will feature a satisfaction guarantee until the end of the year, which promises a full refund if the cat dislikes the...
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