Coca Cola is moving to head off the tax on fizzy drinks in the US.

The soft drinks giant has pledged to step up it’s efforts to educate the public on balancing exercise with calorie consumption, according to the Financial Times.

The news comes after legislators in the US – where a number of states already impose additional levies on high sugar products – has raised the possibility of a 'soda tax' to raise cash for health spending.

"Clearly the threat of the soft drink tax shows the need to educate consumers about what we are already doing in this area," a Coca Cola spokeswoman said.