Coca-Cola has had a Europe-wide shake-up of its marketing operations.

Coca-Cola GB president Sanjay Guha will take on the role of marketing and Olympics director for North West Europe & Nordics as part of the shake-up. North West Europe & Nordics is one of four business units created, streamlined from 10.

"The changes we are making will simplify the way we operate," said Dominique Reiniche, president of Coca-Cola Europe. "This will drive efficiency by enabling us to be faster to market and to increase the scale of our activities across Europe."