The latest burst of advertising support for the leading liqueur Cointreau is running from now until the end of April in style magazines and national weekend supplements. It is part of a 12 month, £1.5m campaign which began last summer and included the pre-Christmas initiative and sampling activity to 500,000 people. Distributor Maxxium will be undertaking another sampling exercise at a major event in the spring. Last year the brand increased volume sales in the off-trade by 2.8%. {{DRINKS }}