Britvic has appointed Richard Collins brands director to oversee major initiatives such as Robinsons' Lilo and Stitch campaign, launched last month.
Collins reports directly to carbonates brands controller Adrian Troy, adult drinks controller Katie Rawll and Robinsons' brands controller Janine Chandler.
Collins has moved to the UK from the US where he was global marketing director for rum with Seagram spirits and wines group for seven years.
Before that he spent seven years in marketing positions in Unilever.
Collins replaces Cathryn Sleight who moved to Allied Domecq UK as marketing director.