Southern Comfort is hoping to secure a place at Christmas get-togethers with two new executions in its ‘Between Friends’ ad campaign.

In a bid to “communicate the social brand values of Southern Comfort by focusing on friends hanging out and having fun”, Bacardi-Martini is extending its £6.3m drive with a new cinema creative.

The commercial ‘Train Car’ hits cinema screens next month and shows a group of mates sharing a bottle during a train journey. It will be shown ahead of new film releases including Kill Bill and Matrix Revolutions. A second creative, ‘Gift Exchange’, is due to be shown on terrestrial and satellite television channels throughout December and continues the theme of friends celebrating the Christmas holiday together.