Sugro’s managing director, Philip Jenkins, who is now on the FWD’s governing council, argued the approach would tackle confusion generated by hosts of merchandisers from different manufacturers calling on retailers.
The FWD earlier called for merchandising planograms definitively reflecting the bestsellers in different categories and has devised blueprints for alcoholic drinks products.
Jenkins also announced that 31 of Sugro’s 54 local distribution depots were now linked to its internet delivery service, Sugro Online. Some 130 customers, from c-stores to forecourts, are using the service.
The company recorded annual sales of £550m, up from £498m last year. Customer numbers remained static at around 20,000 independent retailers.