Research into European attitudes to genetically modified food shows public concern about the issue is waning, it was claimed this week.

Brand Energy Research examined the main European surveys of attitudes to GM from the past decade and found that concerns over GM food were declining as other food issues, such as ­animal diseases, become more prominent.

Peter Hutton, MD of Brand Energy Research and author of the report, said: "Although most attitude measures suggest the public in Europe are opposed to GM foods, most of the hostility expresses fears about potential dangers that are not founded on any direct experience.

"Real concerns do not seem to be high when it comes to making purchase decisions and behaviour appears not to be influenced by general concerns about GM food's safety."