SSL International, the maker of Marigold gloves, Scholl footcare and Durex has been accused of being sexist and offensive in a poster for its condoms.

The poster featured inflated condoms arranged to form the words “roger more” with the strapline “Durex performa. Made to make you last longer”.

The Advertising Standards Authority deemed that the pictured words “roger more” were likely to cause serious or widespread offence if used on a poster.

SSL was told to use the advertisement in a more “targeted medium” or use a different approach on posters in the future.