Take-home sales of confectionery were up 10% on last year to £2.09bn, according to the latest figures from TNS Superpanel. In fact, the average British household spent an extra £8 on confectionery last year.
And impulse sales of confectionery - purchases that are not taken home to be consumed - are also up according to TNS’ Impulse Panel - by 2.9% to £3.65bn.
Much of the growth is down to new product development. According to TNS Superpanel, nearly a quarter of all confectionery sales over the past year can be attributed to new launches.
Cadbury Trebor Bassett’s head of customer relations, Mike Tipping, said innovation and rebranding, such as the creation of the Cadbury umbrella masterbrand, were bringing in new consumers.
Meanwhile, Cadbury has announced it will be replacing its Dairy Milk Kingsize with a new bar format called Dairy Milk ‘8 Chunk’ (rsp: 56p).
The new bar will weigh 10g less than its Kingsize counterpart at 75g.
>>pp49-81 Focus on Confectionery