The leading aniseed spirit Pernod is being relaunched with a revised pack and a new marketing initiative. A new bottle shape and label design was unveiled this week. The brand will be backed by a new consumer communication campaign and trade initiatives including sponsorships. The targets for this will be confident and independent 25 to 35-year-old adults. Pernod Ricard Brand's marketing director Mark Davis said: "In the off-trade consumers will quickly become aware of the new packaging and activity will take place to develop the brand's visibility on shelf." {{DRINKS }}