>>Key trends in lunchtime consumption in-home

Need states at lunchtime

In the last year there were 10.5 billion individual in-home lunch occasions. The consumption of lunches has increased by 1% versus last year

Those consumers who tend to be at home for lunch, children 0-5, and adults aged 45+, account for 60% of all lunch occasions.

More women than men eat lunch in the home, 48% vs 35%

Females 65+ have increased their consumption of lunches by 2% since last year

The largest increase in consumption has occurred among men aged 17-24 with their consumption up 8% on last year

The weekend is the key time when we are more likely to stay in home for lunch. More than one third are consumed on a Saturday or Sunday

Over half of all lunches feature bread and rolls, nearly a third include a sandwich

Bread and rolls consumed at the lunch occasion have decreased by 0.5 %, whereas sandwiches have increased by 3%

Over half of all lunches are light (53%) and this number is increasing. There were 6% more light lunches in 2003 versus the year before
Produced for The Grocer by TNS. Year to November 2003. For more information call 01372 825770. Next week: ORANGES