A European survey has found that there is major opportunity for retailers and manufacturers catering for a growing trend towards consumers indulging themselves with their favourite treats and comfort foods. Datamonitor's Everyday Treating report said that across Europe £80.6bn was spent on food, drink and toiletries which consumers regarded as treats. The report also said that consumers were willing to spend an average of 9% more on a treat purchase than on its everyday equivalent. "Consumers are more frequently treating themselves with food drinks and personal care products," said report author Neil Broome. {{NEWS }}