Asked to select the best route to better health, 40% of the consumers polled chose taking more exercise, ahead of drinking more water (38%), eating low fat food (37%), eating five portions of fruit and vegetables a day (32%) and eating less sugar (28%).
Doing more exercise was also felt to be easier and more enjoyable than dieting as a means of losing weight or improving health because it meant that consumers could carry on eating the foods they enjoyed, said IGD.
Four out of five consumers (80%) claimed to be actively trying to improve their health compared to 74% in last year’s survey.
IGD chief executive Joanne Denney-Finch said: “It is very encouraging to see that more people are taking action to improve their health than two years ago. The real debate is are people taking the right action?”