A new sampling campaign for Marmite focuses on using the yeast extract in cooking. A team will give UK supermarket shoppers the chance to try Marmite in a variety of dishes, and will offer recipe leaflets and 15p-off coupons. This activity backs two You either love it or hate it' TV ads running until May and forms part of the brand's £4.7m marketing spend this year. {{MARKETING - P&P }}