The next-day delivery service, which has a minimum spend of £35, offers Cook’s full range of one, two and four portion meals, which are sent out to customers in insulated boxes.
However, Cook’s full range of desserts are not available through the service as the retailer says that they do not stay as frozen as ready meals during transportation.
Edward Perry, founder of Cook, said: “Since we are planning on focusing our expansion in the south east of England, this seemed like an obvious way of increasing our geographical presence.”
He added that he had received a number of e-mails and letters from customers requesting an online service or for a Cook store to open near them.
Earlier this year Cook revealed that it was aiming to increase its number of stores to 30 by the end of 2006 (‘Cook’s recipe for expansion’, The Grocer, April 23, p13). It currently operates 18 stores across the south east of England.