Baking company Supercook is launching a premium range of cooks’ ingredients to fill what it said was a gap in the market for a top-end cookery brand.
The first five products under the Supercook Select brand are vanilla powder, vanilla extract, Belgian chocolate vermicelli, vanilla pods and fine leaf gelatine.The company is expected to offer additional chocolate products.
Supercook said such quality ingredients would traditionally be found in a professional kitchen, rather than a household cupboard, but there is now demand for premium products at home.