Health, lifestyle and energy food products company Bio-synergy has appointed Patrick Percepied as sales director.
Percepied joins Bio-synergy from the UK and Ireland division of the tableware, glassware and crystal company Arc International Group where he held a number of roles including mass market manager.
In this role he was responsible for the group’s UK sales into the mass-market and independent sectors, growing market share and turnover by creating distribution channels and product categories.
He started his career in the import and export trade following a business education in France and the US.
Bio-synergy said that in his new role Percepied would take the company to the next level by developing strong partnerships with the major retailers, expanding into new product area and growing the business internationally.