Texas-based sales and marketing specialist Crossmark has named Derek Wilson, former joint md of the John Lusty Group, as executive director for its UK operations. Crossmark established a UK base in London on June 1 and relocated David Kerbel, division manager of Crossmark New England, to serve as md for Crossmark UK. Crossmark pulled out of buy-out talks for John Lusty last month, and shortly after that the fine foods specialist asked bankers to appoint an administrative receiver. Margins at Lusty had been under pressure, particularly at distributing wing Trustin Unimerchants, the biggest part of its business. Bob Hawk, president of Crossmark Global Group, said: "We are excited that Derek Wilson has joined Crossmark. His experience, knowledge and extraordinary reputation among manufacturers and retailers is a major asset." Wilson became chief executive of the Willards Food Corporation in Zimbabwe in 1974. In 1979 he became a consultant for major packaged goods companies, including Heinz and Cadbury Schweppes. He joined Trustin Foods in 1984 and the John Lusty Group in 1994. Wilson is also chairman of both Andros-UK, manufacturers of the Bonne Maman jam, and the International Association of Sales and Marketing Companies. {{PEOPLE MOVES }}