TV Advisor, a home entertainment magazine which claims a "plain English" approach, launches on October 26 from Crimson Publishing. The monthly title is aimed at mainstream consumers interested in buying home entertainment equipment or choosing the best digital TV subscription package. It will be priced at £3.50, and the launch issue print run is 35,000. Crimson says there is "substantial retail and marketing spend" behind the launch. Ben Tisdall, publishing director, said: "Research shows consumers are confused about tv technology. The current crop of home entertainment magazines is aimed at enthusiasts and their sales have remained static as the market has exploded. "TV Advisor is the first plain English home entertainment magazine targeting a mainstream audience." Simon Prockter, advertising manager, said: "The general feedback from manufacturers and media agencies has been tremendous. The home entertainment sector has never had a magazine targeting the mainstream audience." {{CTN }}