Frujet Beverages' juice drink Cwella's on pack promotion on shelf this week aims to drive the four year old brand deeper into the multiples. The promotion offers the chance to win European city breaks, DVD equipment and cult brand Animal clothing- which has particular appeal to the product's core market of 15-25 year olds. Cwella ­ which comes from the old Celtic word for "slay" ­ comes in six dual blend flavours. It has carved a niche in impulse and convenience outlets and Frujet values the brand at £4m. {{P&P }}