Danone Waters is positioning water as the latest energy drink with a new Revive and Drive campaign, part of the brand's £9m spend this year. Hundreds of pamphlets encouraging drivers to take a 15-minute Volvic break every two hours on long journeys will be distributed at BP forecourts in the South West during the summer. The move follows research by Danone Waters which shows that drivers ­ particularly men ­ are running the risk of dehydration on long car journeys. The company says 2% dehydration could lead to 20% decrease in driving performance. Summer weather, air-conditioning and traffic jams make things worse. {{P&P }}