Imperial Tobacco is to bring upmarket cigarette brand Davidoff to the UK. It claimed the move would create a new super-premium segment for the category, between premium and prestige. The brand, which is already available in around 120 countries, comes in two variants Classic, a medium strength product, and Lights. Both come in octagonal packs with a thicker foil liner than usual. Marketing manager Paul Fallon said retailers would be able to generate a higher cash profit per pack than any brand in the premium or prestige sectors. Rsp: #4.60 per pack of 20. {{MARKETING }}