UK head and sales director of Masterfoods, Fiona Dawson, has been promoted to vice-president of European marketing for snackfood. She replaces Jan van Bon.
Responsibility for UK sales will now be shared by UK marketing director for snackfood David Teasdale, UK marketing director for petcare Richard Kellam and UK marketing director for food Rob Hughes. The company said the changes were to strengthen its category focus, adding there were no plans to appoint a UK managing director.
The changes are part of a Europe-wide restructure of Masterfoods’ marketing.
Van Bon is now responsible for European marketing for snackfood, petcare and food. Pierre Laubies, president of Masterfoods Europe, heads European petcare and snackfood management teams. The European food team is led by Andy Weston-Webb.