DCS Europe has said its monthly export sales have topped £1m for the first time. The export figures for March are more than three times those of March 2008, which stood at £301,000.

Chairman and chief executive Denys Shortt said the dramatic increase had been caused by the drop in the value of sterling and the demise of competitors in the health and beauty wholesale market.

"Britain has always been a great country to buy from but in the past we have been seen as expensive," he said. "The current exchange rate makes us 25% cheaper than a year ago and orders have logically increased. We are on course to top £1m in April, too."

The group's new Crunchbusters scheme offers customers a 33% discount on various health and beauty products. The offer currently includes Unilever, Procter & Gamble and Colgate products.