Belgian retailer Delhaize said that its US chain Kash n' Karry in Florida would be rebranded Sweetbay over the next three years.

Kash n' Karry boss Shelley Broader, noted that a number of Kash n' Karry stores that had been “a drain on earnings and other resources” had already been closed in the region.

The new Sweetbay Supermarket concept has been designed especially for the Florida market, with plans for the first of the new stores to open in Seminole, Naples and Fort Myers markets in the autumn of 2004.