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Weetabix has launched a new app to encourage kids to interact with their cereal packs at breakfast. Weetakid takes youngsters on a journey to another galaxy to help the Weetakid character rebuild his world.
M ller has teamed up with big-name Hollywood animators including Warner Bros and Universal Studios to launch a new 20m ad campaign starring a host of famous cartoon characters.
Velvet is ditching the ‘baby MD’ character from its from adverts, as it looks to reposition as an ‘ethical luxury’.
You won’t miss it when you give it; but patients could miss it if you don’t.
The global grocery sector has few rivals when it comes to sheer size, growth rate and appetite. Here are the players leaving the rest of the competition behind
Packaging waste is a potentially serious reputational challenge for the emerging recipe box sector . We asked Hello Fresh, Gousto, Riverford and Abel Cole to set out their policies on the issue. Hello Fresh (Answers supplied by Patrick Drake, co-founder and head chef) ...
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