Burton’s Foods is increasing its presence in better-for-you biscuits with two additional products under the Cadbury Highlights brand.
Newcomers to the range are Cadbury Highlights Delights and Cadbury Highlights Nibbles, which seek to deliver an indulgent biscuit without adding on the pounds.
Delights are individually wrapped biscuits, available in chocolate and coffee varieties, while Nibbles are mini-bags of chocolate-coated biscuit rings in plain and honeycomb flavours. All contain Cadbury milk chocolate. Delights come in individual packs of eight biscuits, while Nibbles come in a multipack of six.
They join the first two Cadbury Highlights products, which were launched earlier this year in mallow and wafer formats.
All contain fewer than 100 calories, 10g of sugar and 3g of fat per portion.
As well as offering healthy options, the biscuits add more portability and convenience, an area in which the company is looking to expand in the coming year, according to Burton’s chief executive Paul Kitchener.
Burton’s Foods innovations manager Julia Monoyoudis said the better-for-you category was forecast to become the largest segment in biscuits by 2007 and Burton’s would continue to add to the range. “The launch of Cadbury Highlights has been a great success for Burton’s. Our vision is to fulfil different consumer needs for light treats.”
Stefan Chomka