DIAGEO EDGES UP PPS CAMPAIGN

A £3.5m ad campaign for Gordon’s Edge has been unveiled by Diageo with the latest TV commercial for the newcomer to the ready-to-drink PPS sector breaking this week.

Aimed at 25 to 35-year-old drinkers, the ad hopes to recreate a scene from a “sophisticated house party” and will be supported by cinema and print advertising.

Mark Sandys, Gordon’s Edge senior brand manager, said: “This is the first time a ready-to-drink has been created for this audience, and we are confident that the heavyweight advertising and extensive sampling will drive trial and sales of the drink.”